Moje Makro
The Moje Makro app (known internationally under the Metro brand) is a robust B2B tool for professionals in gastronomy and retail. In this segment, a shopping app is not a supplementary channel but an everyday work tool where success is decided by speed, clarity and absolute reliability. My task was to design a mobile interface capable of holding a massive amount of data and complex business processes without visually or cognitively overwhelming the user.
Taming complexity and information architecture
Designing for the B2B segment plays by completely different rules than classic B2C e-shops. Customers here don't shop for pleasure but out of necessity. They routinely order hundreds of items, need to work with specific price levels and want an instant overview of stock levels and invoices. The biggest design challenge was therefore not just crafting a pretty UI, but above all building a solid, logical information architecture. I focused on giving even the most complex processes – such as advanced filtering in an endless product catalogue or managing credit accounts and receivables – a clear structure that feels natural and comprehensible on a small screen.
Ergonomics and efficiency-driven design
My attention centred on ergonomics and real-world usability in the field – whether the user is standing on Makro's enormous shop floor or putting together a shopping list in a busy restaurant kitchen. Key functions – scanning product barcodes with the camera or instantly pulling up the digital customer card at the checkout – therefore had to be literally one thumb-tap away. The entire interface is built on a strictly defined, modular design system. It respects Makro's traditional, strong brand while transforming it into modern mobile UI standards with a heavy emphasis on legibility, contrast and easy reachability of elements.
The result: from heavy processes to a fluid experience
The result is a coherent digital product that doesn't stand in the customers' way, but demonstrably saves them precious time in their daily routine. For me, the design of Moje Makro is proof that even the most complex enterprise system, full of heavy data and intricate logical dependencies, can take a clean, elegant and highly functional form. All it takes is approaching it with attention to detail from day one – and a deep understanding of how people actually work with the product.
