Case study
MILES, dental clinic
A website redesign for a modern dental clinic. A new brand turned into a working interface with custom illustrations.
Project overview
The brief and the challenge
Take a brand-new, at the time purely static visual and brand manual and bring it to life in a working, interactive interface. The website had to reflect a high standard of care while calming visitors and earning their trust.
Target audience
Patients and new clients of the MILES clinic. People looking for top-level care who need to feel trust before they sit in the dentist’s chair.
My role
As UI designer, working with a marketer and a UX designer, I translated the new identity into the web interface, collaborating daily with the client’s marketing and product teams.
Process and iterations
A brand turned into an interface
I defined how the printed identity behaves online: typography, generous white space and a clean visual hierarchy. The information architecture leads patients from first learning about the services all the way to booking an appointment.
Emotion through illustration and detail
Healthcare websites often feel cold and sterile. So I brought drawing into the project: a set of vector illustrations and playful doodle icons. They complement the brand, soften the medical topic and help patients feel safe before their visit.
Result and impact
A website that reassures and represents
The result is a fully responsive website that works as the clinic’s digital ambassador. Structure, colours, copy and small illustrations pull in the same direction: the site is accessible, reassuring and leads to booking.
Want a website like this?
I will get back to you within 24 hours. With an estimate of scope and price, not a sales pitch.