Olive Online.
A platform for retail digitization.
The Olive Online platform is not just another shopping app; it is an extensive e-commerce ecosystem that needs a robust technological and design foundation to run smoothly. My core task on this project was to design the complete web administration that serves as the main control centre for the customer-facing mobile app. From a product design perspective it was a fascinating challenge: taking an enormous amount of data, business processes and settings and forging them into a clean, intuitive interface that reliably powers everyday sales.
Project overview
The brief and the challenge
The goal of the project was to create a platform that would let smaller shops and local grocers in small towns and villages compete with modern delivery services and large retail chains. The challenge was to design two interconnected products: an intuitive mobile app full of benefits for end customers, and a comprehensive B2B SaaS web platform where merchants can easily manage not only the app content but also their entire assortment and product data.
Target audience
Owners of retail shops, convenience stores and local grocery stores.
My role
As product designer and Product Owner I was responsible not only for the complete design of the design system, the mobile app and the web platform, but also for strategic product roadmap planning, user research and feature prioritisation.
Process and iterations
The mobile app
The biggest challenge for a local-retail app is motivating users to download it and use it actively. Beyond the catalogue itself and a smooth purchase flow, I enriched the app with marketing modules and engagement features. I designed cart rules, app-exclusive promotions, discount codes, a referral program, cashback and a credit system. The key was communicating all these benefits clearly — the user had to see at a glance how much money they had saved and why shopping through the app pays off.
Two admin interfaces
Since this was not an e-shop for a single merchant but a comprehensive SaaS platform, I had to design two connected admin interfaces — one for the shops themselves and one for Olive's administrators. Everything was data-linked at the level of templates and EAN codes, so merchants didn't have to update global products manually; the system did most of the work for them. For both roles I defined specific user flows so that every user had full control over their part of the business without being cognitively overloaded by functions they never need.
A design system as the foundation
For a project this extensive to work reliably, it had to stand on solid foundations. I built it on two robust design systems: one for the web administration and one for the mobile apps. For the mobile version I additionally designed the system as white-label, so it can be quickly and easily adapted to each shop’s brand. The result is a scalable, meticulously finished product package that saves developers time during implementation and gives merchants a confident tool for growing their business.
Result and impact
Feedback from staff
One of the main requirements was that the system be as simple as possible even for regular shop staff. The pilot run confirmed this. Real-world feedback showed that both the administration and order fulfilment are intuitive and require no complicated training.
Pilot run: Potraviny u Chalupů
The successful pilot launch brought immediate positive reactions. The average value of the first orders placed through the app was CZK 300 higher than the average purchase in the physical store. Customers who started using the system also praised its clarity and easy purchase flow.
