I design systems that work, not just pretty pictures.
For 8 years I've been turning complicated briefs into intuitive products. My job is to find the right intersection so the result makes sense to the people who use it, the developers who build it, and the business that pays for it.
Over that time, here in Brno, I've worked on a wide range of projects — from smaller companies to large sales platforms. I learned one essential thing there: truly good product design isn't built on appealing visuals, but on logic and solid foundations.
That's why I don't draw isolated screens. I approach design so it has a clear architecture and stays predictable. I create complete, refined packages where everything fits together and everything connects — from the last button through the user experience to the company brand.
Career path
Where I've createdI provide full-service UX/UI design — from initial strategy and visual identity to a precise developer handoff. I take on projects where UI decisions must have a clear business impact: I measurably increase conversion, user retention, and product credibility.
I owned the complete product life cycle from vision to execution — overseeing UX/UI design, driving product roadmap planning, and leading user testing to secure the best possible outcome.
As the sole product designer, I led the development of an entire B2B e-commerce ecosystem that helps independent retailers compete with large chains. I designed and implemented two parallel design systems from scratch: a robust technical B2B admin and a high-converting white-label B2C app.
Led design and took on full product ownership of B2C apps and extensive B2B SaaS admin interfaces across client projects. My primary focus was designing complete features and the redesign of the Moje Makro and Moje Metro apps.
Delivered complete UX and UI design for key mobile apps, including B2C projects for Makro and Metro. My main focus was building intuitive user interfaces, mapping user journeys, wireframing, and shipping functional visual design.
Full design of the Edustories EdTech portal, used to train teachers in handling conflict situations. I worked closely with academics and pedagogy experts to weave complex expert content into a seamless UX flow.
Delivered UI design across the portfolio of the largest Czech HR group (Teamio, Atmoskop, Seduo and Platy.cz). I acted as a flexible, fully remote design resource for product teams, working with an extensive shared design system.
Designed the UX/UI for an advanced video player and live-event experience for sports streaming on Android. I built a dedicated component library that strictly followed Material Design while preserving the Livesport visual identity.