I design systems,
not pictures.
For 8 years, I have been translating business complexity and technical constraints into intuitive UX/UI design. My goal is to find the sweet spot that makes sense for users, developers, and the business alike.
Rooted in the Brno tech ecosystem, my experience spans everything from dynamic startups and B2B SaaS to robust retail tech platforms. Working on products has taught me one core truth: great product design isn't about drawing pretty pictures, but about deep systems thinking.
That's why my approach to design is anchored in architecture and predictability. Rather than designing isolated screens, I build scalable design systems driven by clear product logic—from foundational components up to the design system itself. I deliver comprehensive, refined packages where top-tier UX naturally meets business strategy and brand building.
Where I've created
I provide full-service UX/UI design—from initial strategy and visual identity to a precise developer handoff. I take on projects where UI decisions must have a clear business impact: I measurably increase conversion, user retention, and product credibility.
As the sole product designer, I led the development of an entire B2B e-commerce ecosystem that helps independent retailers compete with large chains. I designed and implemented two parallel design systems from scratch: a robust technical B2B admin and a high-converting white-label B2C app.
For eight years I led the design of key B2B and B2C projects—the complete UX and UI of the Makro and Metro mobile apps for B2C customers, and the design of large-scale B2B SaaS admin interfaces across client projects.
Complete design of the Edustories EdTech portal, used to train teachers in handling conflict situations. I worked closely with academics and pedagogy experts to translate complex expert content into a seamless UX flow.
I delivered UI design across the portfolio of the largest Czech HR group (Teamio, Atmoskop, Seduo, and Platy.cz). I worked as a flexible, fully remote design force for product teams, using an extensive shared design system.
I designed the UX/UI for an advanced video player and live-event experience for sports streaming on Android. I built a dedicated component library that strictly followed Material Design guidelines while preserving the Livesport brand identity.