Case study
Kvízman: quiz app design for iOS and Android
A quiz app for iOS and Android that helps people prepare for pub quizzes. Aestio’s own product: from brand to store release in 11 weeks.
Project overview
The brief and the challenge
Thousands of people go to pub quizzes in Czechia every week, but there was nowhere to train between the nights out. Organisers mostly publish invitations and results, and foreign quiz games offer translated content that does not help much in a Czech pub. The goal: a Czech app people come back to every day.
Target audience
Adults who go to pub quizzes and want to get better at them. They have a few spare minutes to play on the way to work or during a break.
My role
Kvízman is a product of Aestio, the studio I co-founded. I was responsible for product and design: the game loop, information architecture, the brand with Kvído the mascot, the design system and the UI for iOS and Android. Development was led by Matúš Selecký and Jan Maloušek, with Bibiana Ďureková managing the project.
Product and design
A new reason to come back every morning
The app is built on a short daily loop. In the morning, the Quiz of the Day with 20 questions in 4 topics, the same for the whole league; on Sunday, league results with promotion and relegation. In between, six minigames for a few spare minutes and a map of more than 600 topics where you collect stars. Every answer explains why it is correct.
One colour, one number, one button
The first screen designs looked like any other app and the brand was nowhere to be seen. It started working once every game moment got one colour, one big number or sentence and one button. Around that we built the brand book, a design system with category colours, a sound identity and animations of Kvído the mascot, which the app, website and social media all draw on.
Process and result
From prototype to the stores in 11 weeks
The game loop prototype came together in August 2026, the brand and design system in September, leagues, sounds and mascot animations in October. The app launched on 7 November 2026 in the App Store and on 8 November on Google Play with more than 40,000 questions in more than 600 topics. We are now collecting retention data and tuning the Quiz of the Day and leagues accordingly. The next step is an international version.
- 40k+
- questions
- 600+
- topics
- 11
- weeks to release
- 2
- platforms, iOS and Android
Credits
Kvízman is a work by Aestio
The app was designed, built and is run by Aestio, the product studio I co-founded. Development, technology and operations are covered in the case study on the Aestio website.
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