--- title: "Visual identity, logo and custom illustration | Jan Cikrle" description: "Visual identity design: logo, colours, typefaces and a brand manual. Custom-drawn illustrations and icons. Brno and remote, reply within 24 hours." url: https://jancikrle.cz/en/visual-identity lang: en published: 2026-10-08 updated: 2026-11-04 --- > Visual identity design: logo, colours, typefaces and a brand manual. Custom-drawn illustrations and icons. Brno and remote, reply within 24 hours. Services # Custom visual identity and illustration I design a logo, colours, typefaces and rules you can actually use. When needed, I also draw illustrations and icons. The result is a manual you can work from. [Request an identity](https://jancikrle.cz/en/contact?sluzba=identita) [Illustration examples](https://jancikrle.cz/en/illustration) - Reply within 24 hours - Logo in every format - I draw the illustrations myself ![Brand manual covers for ROOTED, Kvízman, AXIS Pilates and Mathman](https://jancikrle.cz/_astro/manualy-hero.k2kQZJlY_Z1YASrN.webp) ## When I can help 1. 01 ### You are starting and need a brand A logo, colours and typefaces that work on the web, social media and in print. 2. 02 ### Your brand is falling apart Every material looks different. I unify the rules into one manual. 3. 03 ### You need illustrations Custom icons, characters or labels, drawn by hand and converted to vector. Examples ## Manuals people actually work from - ![ROOTED: Manual cover](https://jancikrle.cz/_astro/rooted-cover.CV8N-Ecx_ZoeYgf.webp) ![ROOTED: The brand on one page](https://jancikrle.cz/_astro/rooted-brand.DH0CoUbm_Z2dj6G9.webp) ![ROOTED: Brand in use](https://jancikrle.cz/_astro/rooted-aplikace.a-KgYc4M_1tSieb.webp) Meal boxes, Prague ### ROOTED Strategy, logo, illustration, packaging and website. An 88-page manual. [rooted.cz](https://www.rooted.cz/) - ![Kvízman: Manual cover](https://jancikrle.cz/_astro/kvizman-cover.BYRWNIIh_Z122k8J.webp) ![Kvízman: The brand on one page](https://jancikrle.cz/_astro/kvizman-brand.C-B36Nc0_9Qq5w.webp) ![Kvízman: Brand in use](https://jancikrle.cz/_astro/kvizman-aplikace.oCh3-HVR_ZTO8V3.webp) Mobile app ### Kvízman Kvído the mascot, logo, category colours, app UI and merch. - ![Mathman: Manual cover](https://jancikrle.cz/_astro/mathman-cover.De9IeAeg_Z1ugyoU.webp) ![Mathman: The brand on one page](https://jancikrle.cz/_astro/mathman-brand.moJIwuZI_1WTMBn.webp) ![Mathman: Brand in use](https://jancikrle.cz/_astro/mathman-aplikace.CqqUgRM4_Z27rHl3.webp) Educational game ### Mathman Logo, characters, game colours, typography and app UI. - ![Aestio: Manual cover](https://jancikrle.cz/_astro/aestio-cover.BrMy1ERV_ZYzn4T.webp) ![Aestio: The brand on one page](https://jancikrle.cz/_astro/aestio-brand.Bb_mhJIM_PGIQC.webp) ![Aestio: Brand in use](https://jancikrle.cz/_astro/aestio-aplikace.DFwOX3n8_2slD4n.webp) Product studio ### Aestio Logo, service colours, the Aestio Core design system and templates. [aestio.cz](https://aestio.cz/) - ![BRADKA: Manual cover](https://jancikrle.cz/_astro/bradka-cover.CMCh-vBv_Z24XyoY.webp) ![BRADKA: The brand on one page](https://jancikrle.cz/_astro/bradka-brand.okBudiLg_ZED11D.webp) ![BRADKA: Brand in use](https://jancikrle.cz/_astro/bradka-aplikace.DQZLHqRr_Z1r1MHA.webp) Men’s grooming, Třinec and Prague ### BRADKA Logo, palette, photography, website and UI system. - ![AXIS Pilates: Manual cover](https://jancikrle.cz/_astro/axis-cover.DEqzl5oq_Z1ncJgB.webp) ![AXIS Pilates: The brand on one page](https://jancikrle.cz/_astro/axis-brand.BQmSQ4W8_1oDt2j.webp) ![AXIS Pilates: Brand in use](https://jancikrle.cz/_astro/axis-aplikace.C-f11_ax_Z16FoQa.webp) Pilates studio, Jablunkov ### AXIS Pilates Logo, palette, photography, website and print. [axispilates.cz](https://axispilates.cz/) ## What you get Everything from the first call to launch. No hidden items. - Logo in all variants, light and dark - Vector and bitmap, outlined for print - Colours for web and print: HEX, RGB, CMYK, Pantone - Typefaces and typography rules - A manual with usage rules - Business card and social templates on request - Custom illustrations and icons on request - All source files Package ## A tailored identity From a logo to a complete manual. We adjust the scope to what you need. - Logo and its variants - Colours and typefaces - Brand manual - Source files I work with - Logo - Manual - Illustration - Print Identity On request Price depends on scope. I will send an estimate within 24 hours. [Request an identity](https://jancikrle.cz/en/contact?sluzba=identita) ![Identity and website of the Projasni.cz studio](https://jancikrle.cz/_astro/mini-projasni.BGe0KC48_Zn00vB.webp) Case study ## Projasni.cz, identity and website A complete identity for a tanning and red light therapy studio, from the logo to the website. [Full portfolio](https://jancikrle.cz/en/portfolio) Process ## How we work together 1. 01 ### Discovery Who you are, for whom and what sets you apart. References and competitors. 2. 02 ### Directions Several logo and colour directions to choose from. 3. 03 ### System I develop the chosen direction into colours, typefaces, elements and rules. 4. 04 ### Manual Manual, source files and templates ready to use. Testimonials > “We got a complete company identity, from graphics and the logo to a modern, clear website. Above all, I appreciate the creative approach, the eye for detail, the willingness to work in feedback and the excellent communication throughout the whole process. The result exceeded our expectations.” Projasni.czTanning and red light therapy studio[Review on Google](https://maps.app.goo.gl/2jsjUGUSyKMhxKqa7) > “Jan always reliably met the agreed deadlines and in many cases worked very proactively.” Tomáš KronerCEO, AppElis.com, a.s. > “Top-notch collaboration. Everything worked out exactly as we imagined and, above all, with the real needs of our business in mind. A professional approach, I can only recommend it!” Zdeněk CermanDarka Company[Review on Google](https://maps.app.goo.gl/CyPKyrGioNJW2Nu68) 1 / 3 FAQ ## Frequently asked questions Answers about identity and illustration. More on the FAQ page. [All questions](https://jancikrle.cz/en/faq) ### What exactly do I get? The logo in all variants, a manual with rules, colours for web and print, typefaces and, on request, templates and illustrations. ### Do you draw the illustrations yourself? Yes. I draw by hand and convert to vector. The illustrations for Mathman, MILES and the Crazybeans labels are mine. ### Can you also do a website for the new brand? Yes. I design the website and my studio Aestio builds it, so the identity and the site stay together. ### Who owns the logo and the files? You do. Once paid, you get all source files and the rights to use them. More services ## What else I can help with [ 01 ### Websites that sell From CZK 20,000 by scope. Design, SEO and turnkey build. ](https://jancikrle.cz/en/web-design)[ 02 ### SaaS and apps UX, UI and a design system that keeps up with growth. ](https://jancikrle.cz/en/web-app-design)[ 03 ### UX audit Where your product loses people, why and what to do. ](https://jancikrle.cz/en/ux-audit)[ 04 ### Identity and illustration A logo, a system and rules you can actually use. ](https://jancikrle.cz/en/visual-identity) ## Want a brand that holds its shape? I will get back to you within 24 hours. With an estimate of scope and price, not a sales pitch. [Request an identity](https://jancikrle.cz/en/contact?sluzba=identita)