---
title: "MILES: dental clinic website redesign | Jan Cikrle"
description: "Case study: the new MILES clinic brand turned into a working website with custom illustrations that reassures patients and leads them to booking."
url: https://jancikrle.cz/en/portfolio/miles
lang: en
published: 2026-02-28
updated: 2026-10-09
---

> Case study: the new MILES clinic brand turned into a working website with custom illustrations that reassures patients and leads them to booking.

Case study

# MILES, dental clinic

A website redesign for a modern dental clinic. A new brand turned into a working interface with custom illustrations.

[Live site: miles.cz](https://www.miles.cz/)

![Home page of the MILES clinic website](https://jancikrle.cz/_astro/miles-hero.lKEFQ2xA_Z1IU39H.webp)

Role

UI designer

Year

2026

Team

Marketer and UX designer

Type

Website redesign

01

## Project overview

### The brief and the challenge

Take a brand-new, at the time purely static visual and brand manual and bring it to life in a working, interactive interface. The website had to reflect a high standard of care while calming visitors and earning their trust.

### Target audience

Patients and new clients of the MILES clinic. People looking for top-level care who need to feel trust before they sit in the dentist’s chair.

### My role

As UI designer, working with a marketer and a UX designer, I translated the new identity into the web interface, collaborating daily with the client’s marketing and product teams.

![MILES clinic services page](https://jancikrle.cz/_astro/miles-3.DjVID6l4_oVLdd.webp)

![Mobile version of the MILES website](https://jancikrle.cz/_astro/miles-2.BENBmPAB_Z1YmyQc.webp)

02

## Process and iterations

### A brand turned into an interface

I defined how the printed identity behaves online: typography, generous white space and a clean visual hierarchy. The information architecture leads patients from first learning about the services all the way to booking an appointment.

### Emotion through illustration and detail

Healthcare websites often feel cold and sterile. So I brought drawing into the project: a set of vector illustrations and playful doodle icons. They complement the brand, soften the medical topic and help patients feel safe before their visit.

![Prevention page with illustrations](https://jancikrle.cz/_astro/website-miles-prevention.CGM68igX_18O6yC.webp)

![Illustrations and icons for MILES](https://jancikrle.cz/_astro/miles-4.BbK_nJKU_15v5N3.webp)

![Appointment booking on the MILES website](https://jancikrle.cz/_astro/website-miles-booking.DghtxNGL_1HSl5j.webp)

03

## Result and impact

### A website that reassures and represents

The result is a fully responsive website that works as the clinic’s digital ambassador. Structure, colours, copy and small illustrations pull in the same direction: the site is accessible, reassuring and leads to booking.

More work

## More case studies

[Full portfolio](https://jancikrle.cz/en/portfolio)

[

![The Moje Makro app on a phone screen](https://jancikrle.cz/_astro/work-makro.BO-1mJxP_Z1nXIDV.webp)

Mobile app2018–2026

### Moje Makro & Moje METRO

8 years of app design for Makro CZ and METRO SK.

](https://jancikrle.cz/en/portfolio/moje-makro-metro)[

![The Olive Online platform on a phone and in the admin](https://jancikrle.cz/_astro/work-olive.CMbuXQOq_ZIaAx1.webp)

E-commerce system2026

### Olive Online

A B2B SaaS platform for digitising retail.

](https://jancikrle.cz/en/portfolio/olive-online)

## Want a website like this?

I will get back to you within 24 hours. With an estimate of scope and price, not a sales pitch.

[Request a website](https://jancikrle.cz/en/kontakt)