# Visual identity, logo and custom illustration | Jan Cikrle > Visual identity design: logo, colours, typefaces and a brand manual. Custom-drawn illustrations and icons. Brno and remote, reply within 24 hours. Canonical: https://jancikrle.cz/en/identita Services # Custom visual identity and illustration I design a logo, colours, typefaces and rules you can actually use. When needed, I also draw illustrations and icons. The result is a manual you can work from. [Request an identity](https://jancikrle.cz/en/kontakt?sluzba=identita) [Illustration examples](https://jancikrle.cz/en/ilustrace) - Reply within 24 hours - Logo in every format - I draw the illustrations myself ![Brand manual covers for ROOTED, Kvízman, AXIS Pilates and Mathman](https://jancikrle.cz/_astro/manualy-hero.k2kQZJlY_Z1YASrN.webp) When I can help ## When I can help 1. 01 ### You are starting and need a brand A logo, colours and typefaces that work on the web, social media and in print. 2. 02 ### Your brand is falling apart Every material looks different. I unify the rules into one manual. 3. 03 ### You need illustrations Custom icons, characters or labels, drawn by hand and converted to vector. Examples ## Manuals people actually work from - ![ROOTED: Manual cover](https://jancikrle.cz/_astro/rooted-cover.CV8N-Ecx_ZoeYgf.webp) ![ROOTED: The brand on one page](https://jancikrle.cz/_astro/rooted-brand.DH0CoUbm_Z2dj6G9.webp) ![ROOTED: Brand in use](https://jancikrle.cz/_astro/rooted-aplikace.a-KgYc4M_1tSieb.webp) Meal boxes, Prague ### ROOTED Strategy, logo, illustration, packaging and website. An 88-page manual. - ![Kvízman: Manual cover](https://jancikrle.cz/_astro/kvizman-cover.BYRWNIIh_Z122k8J.webp) ![Kvízman: The brand on one page](https://jancikrle.cz/_astro/kvizman-brand.C-B36Nc0_9Qq5w.webp) ![Kvízman: Brand in use](https://jancikrle.cz/_astro/kvizman-aplikace.oCh3-HVR_ZTO8V3.webp) Mobile app ### Kvízman Kvído the mascot, logo, category colours, app UI and merch. - ![Mathman: Manual cover](https://jancikrle.cz/_astro/mathman-cover.De9IeAeg_Z1ugyoU.webp) ![Mathman: The brand on one page](https://jancikrle.cz/_astro/mathman-brand.moJIwuZI_1WTMBn.webp) ![Mathman: Brand in use](https://jancikrle.cz/_astro/mathman-aplikace.CqqUgRM4_Z27rHl3.webp) Educational game ### Mathman Logo, characters, game colours, typography and app UI. - ![Aestio: Manual cover](https://jancikrle.cz/_astro/aestio-cover.BrMy1ERV_ZYzn4T.webp) ![Aestio: The brand on one page](https://jancikrle.cz/_astro/aestio-brand.Bb_mhJIM_PGIQC.webp) ![Aestio: Brand in use](https://jancikrle.cz/_astro/aestio-aplikace.DFwOX3n8_2slD4n.webp) Product studio ### Aestio Logo, service colours, the Aestio Core design system and templates. - ![BRADKA: Manual cover](https://jancikrle.cz/_astro/bradka-cover.CMCh-vBv_Z24XyoY.webp) ![BRADKA: The brand on one page](https://jancikrle.cz/_astro/bradka-brand.okBudiLg_ZED11D.webp) ![BRADKA: Brand in use](https://jancikrle.cz/_astro/bradka-aplikace.DQZLHqRr_Z1r1MHA.webp) Men’s grooming, Třinec and Prague ### BRADKA Logo, palette, photography, website and UI system. - ![AXIS Pilates: Manual cover](https://jancikrle.cz/_astro/axis-cover.DEqzl5oq_Z1ncJgB.webp) ![AXIS Pilates: The brand on one page](https://jancikrle.cz/_astro/axis-brand.BQmSQ4W8_1oDt2j.webp) ![AXIS Pilates: Brand in use](https://jancikrle.cz/_astro/axis-aplikace.C-f11_ax_Z16FoQa.webp) Pilates studio, Jablunkov ### AXIS Pilates Logo, palette, photography, website and print. What you get ## What you get Everything from the first call to launch. No hidden items. - Logo in all variants, light and dark - Vector and bitmap, outlined for print - Colours for web and print: HEX, RGB, CMYK, Pantone - Typefaces and typography rules - A manual with usage rules - Business card and social templates on request - Custom illustrations and icons on request - All source files Package ## A tailored identity From a logo to a complete manual. We adjust the scope to what you need. - Logo and its variants - Colours and typefaces - Brand manual - Source files I work with - Logo - Manual - Illustration - Print Identity On request Price depends on scope. I will send an estimate within 24 hours. [Request an identity](https://jancikrle.cz/en/kontakt?sluzba=identita) ![Identity and website of the Projasni.cz studio](https://jancikrle.cz/_astro/mini-projasni.BGe0KC48_Zn00vB.webp) Case study ## Projasni.cz, identity and website A complete identity for a tanning and red light therapy studio, from the logo to the website. [Full portfolio](https://jancikrle.cz/en/portfolio) Process ## How we work together 1. 01 ### Discovery Who you are, for whom and what sets you apart. References and competitors. 2. 02 ### Directions Several logo and colour directions to choose from. 3. 03 ### System I develop the chosen direction into colours, typefaces, elements and rules. 4. 04 ### Manual Manual, source files and templates ready to use. Testimonial > “Jan always reliably met the agreed deadlines and in many cases worked very proactively.” Tomáš KronerCEO, Appelis a.s. FAQ ## Frequently asked questions Answers about identity and illustration. More on the FAQ page. [All questions](https://jancikrle.cz/en/faq) ### What exactly do I get? The logo in all variants, a manual with rules, colours for web and print, typefaces and, on request, templates and illustrations. ### Do you draw the illustrations yourself? Yes. I draw by hand and convert to vector. The illustrations for Mathman, MILES and the Crazybeans labels are mine. ### Can you also do a website for the new brand? Yes. I design the website and partner studio Aestio builds it, so the identity and the site stay together. ### Who owns the logo and the files? You do. Once paid, you get all source files and the rights to use them. More services ## What else I can help with [ 01 ### Websites that sell From CZK 20,000 by scope. Design, SEO and turnkey build. ](https://jancikrle.cz/en/weby)[ 02 ### SaaS and apps UX, UI and a design system that keeps up with growth. ](https://jancikrle.cz/en/webove-aplikace)[ 03 ### UX audit Where your product loses people, why and what to do. ](https://jancikrle.cz/en/ux-audit)[ 04 ### Identity and illustration A logo, a system and rules you can actually use. ](https://jancikrle.cz/en/identita) ## Want a brand that holds its shape? I will get back to you within 24 hours. With an estimate of scope and price, not a sales pitch. [Request an identity](https://jancikrle.cz/en/kontakt?sluzba=identita)